how to start a cosmetic company : the truth from our experts
- kacha40
- 16 mai 2025
- 2 min de lecture
Dreamy packaging , trendy ingrédients, working with influencers. Unfortunately the reality is far from the fantasy, in this article meticslab will share with you the harsh truth about what is really takes to start a cosmetic brand .
Truth N°1 : know what you'reselling :
Cosmetic industry is first and foremost a science based business, what mettre the most is the effectiveness of the formula, if the product doesn't work or does the opposite، it had negative effects, at that momentall your work will be lost and your brand image will be shattered and no one will trust your brand . So understanding cosmetic formulas is the basis above all, by learning the formulas you will better understand the effectiveness of your products and what results the consumer should expect to see on them. Truth N° 2 : Cosmetic production it's more expensive than you think ,
How much it cost to launch a cosmetic brand ? This is a question no one can answer because it will depend on the formula you are going to use , how many units per month, the quality of the packaging, transportation, the marketing budget which plays a big role in area .
In METICSLAB will handle every thing for you, juste let us know what products you want to launch and we will provideyou with a Quote .
Truth N°3: Don't follow trends, solve a problem instead.
METICSLAB encourages to focus on solving real skin or hair problems, because once a trend hits social media or beauty blogs, hundreds of brands rush to capitalize on it :
-CBD in skincare in 2019 : within months , every new brand had a CBD serum .
-Charcoal masks trend until overuse led to skin irritation and backlash
-glass skin and k-beauty routines surged, but many consumers found them too complex or unsustainable.
If your brand is built on a trendy cosmetic formula or packaging, consumer may lose interest when the next ingredient hits the market, except if your product gives real results for example, reducing acne scars, minimizing hyperpigmentation , soothing eczema the consumer will stay loyal to your brand .
If you're planning to start your own cosmetic brand, you need more than passion and education , you will need us